POTENTIAL TASKS

CRM Ownership (Monday.com – experience preferred)

• Full ownership of the CRM including segmentation, automations, workflows and data hygiene.
• Build nurture journeys, follow-ups, renewal reminders and review-generation workflows.
• Ensure leads have correct attribution. Maintain dashboards for CAC, ROAS, CPL and conversion rates.

Driving New Sales Through Marketing Channels (Top Priority)

• Generate inbound B2B enquiries through clear, targeted marketing. Execute email, SMS and leaflet campaigns that convert into sales opportunities.
• Improve the website and funnels to increase conversion rates.
• Rapidly test headlines, CTAs, formats and outreach methods.
• Strengthen positioning, messaging and value communication.
• Prioritise commercial impact over vanity metrics.
• Identify where customers spend time and create targeted approaches to reach them.

Content Strategy, Facilitation & Distribution

• Research trending/relevant topics for the CEO to record.
• Keep the CEO accountable for recording on schedule.
• Distribute and upload content across platforms.
• Manage YouTube channel (SEO, thumbnails, descriptions).
• Manage podcast distribution (organisation and scheduling).
• Upload blogs, newsletters and vlogs to the website.
• Create and manage a monthly content calendar with weekly reviews.

Direct B2B Marketing (Offline & Online)

• Design and test leaflets with strong CTAs, QR codes and tracking links.
• Manage leaflet drops and postal campaigns.
• Produce brochures, one-page service menus, sales collateral and simple marketing packs.
• Create event materials including exhibition banners, backboards and signage.
• Improve physical and digital materials to support sales activity.

Website Ownership & Conversion Optimisation

• Manage and update the website, keeping content fresh and accurate.
• Improve CTAs, funnels and user experience.
• Upload blogs, case studies and marketing content.
• Test layouts and messaging to increase conversion rates.

Analytics, Tracking & Reporting

• Set up UTMs, QR codes, tracking sheets and dashboards.
• Report weekly on campaign performance and ROI.
• Track CAC, ROAS, CPL and conversion metrics with accuracy.
• Recommend channel improvements and new opportunities based on data.

Process Improvement & Innovation

• Iterate and improve workflows, systems and marketing processes.
• Enhance branding and positioning across all touchpoints.
• Create SOPs for campaigns, tracking, CRM and content distribution.
• Bring new ideas and best practices to improve how the business operates.

Review & Reputation Management

• Manage the Google review strategy as a primary KPI.
• Build automated review workflows and follow-up systems.
• Grow the number of 5-star reviews monthly.
• Highlight reviews in marketing materials and digital platforms.

SKILLS/EXPERIENCES REQUIRED

• Proven marketing experience (startup or service-based ideal).
• Highly proactive and self-driven, able to operate with minimal supervision.
• Strong understanding of B2B marketing principles.
• Excellent written and spoken English (UK English preferred).
• Comfortable analysing data and reporting on performance.
• Strong Canva/design skills for marketing assets.
• Experience with CRM platforms (Monday.com preferred).
• Creative thinker who enjoys building systems and processes.

Ideal experience

• Video editing experience preferred but not essential.

IMPORTANT REMINDERS

• Please apply only once. Take a moment to choose the position that best fits you before submitting your form. We’ll only review your first application, and any additional submissions while your initial one is still in process will be tagged as invalid.
• This is an opportunity to work with international clients as a self-employed, independent contractor (freelancer). You’ll be responsible for managing your own taxes and compliance under Philippine law.
• Our application will include submission of requirements and a few trial tasks. Please block off some time to prepare and complete these before starting the form. We recommend saving the URL to this page so you can come back when you’re ready.
• TIP: Read through the questions in the form first to know what you need to prepare before filling out the form. Please be on a PC or a laptop before proceeding with your application.
• To ensure smooth communication, please download WhatsApp. It’s the primary tool many of our clients use, and we’ll also use it alongside email to reach out to you for potential client opportunities if you successfully pass this application. (Here's a quick tutorial on how to do this!)
• Your minimum internet speed should be 10 mbps and your PC specs should be at least Intel Core i5 (or equivalent) and have 8GB RAM (at the minimum).
• DON’T HESITATE! No VA experience is required!