POTENTIAL TASKS

PR Content Development

• Write press releases, media statements, and basic campaign materials
• Collaborate with the content team to produce high-value articles, news pieces, and thought leadership content for media distribution
• Create rapid-response content for breaking news, industry updates, or crisis situations
• Develop PR-focused social media content to amplify media coverage and strengthen relationships
• Promote content to media outlets, influencers, and relevant industry platforms

Media & Industry Relations

• Build and maintain strong relationships with journalists and media contacts
• Connect with property industry influencers and digital thought leaders
• Coordinate award submissions and industry recognition opportunities
• Assist with planning and running press events and digital launches

Advanced Backlink Acquisition

• Lead outreach using HARO, Help a B2B Writer, and similar platforms to earn high-authority backlinks
• Create standout content and run outreach campaigns to secure links from top sites
• Manage guest posting on niche, high-authority property and finance websites (DA 50+)
• Track unlinked brand mentions and convert them into backlinks
• Build co-marketing partnerships with industry blogs and authority sites
• Create and send personalized email outreach sequences for link building

SKILLS/EXPERIENCES REQUIRED

Digital PR & Technical Expertise

• Strong understanding of digital PR and online media channels
• Experience with outreach tools like Prowly, BuzzSumo, or Mention is a plus
• Skilled in writing press releases, news articles, and reactive content
• Familiar with CMS platforms and managing website news pages
  
  
• Able to create PR content that works well across social media platforms

Backlinking & Outreach Expertise

• 2+ years of hands-on experience in SEO link building and outreach
• Skilled in modern backlinking strategies like HARO, skyscraper content, guest posting, and unlinked mention campaigns
• Proven success securing high-authority backlinks (DA 50+) through structured outreach
• Familiar with tools like Ahrefs, Semrush, and Moz to assess link quality and relevance
• Experienced in running personalized, multi-step email outreach campaigns

IMPORTANT REMINDERS

• Please apply only once. If you have already submitted an application form for another position, please do not submit another form. Any additional submissions will be automatically tagged as invalid.
• Our application will include submission of requirements and a few trial tasks. Please block off some time to prepare and complete these before starting the form. We recommend saving the URL to this page so you can come back when you’re ready.
• To ensure smooth communication, please download WhatsApp. It’s the primary tool many of our clients use, and we’ll also use it alongside email to reach out to you for potential client opportunities if you successfully pass this application. (Here's a quick tutorial on how to do this!)
• TIP: Read through the questions in the form first to know what you need to prepare before filling out the form. Please be on a PC or a laptop before proceeding with your application.
• Your minimum internet speed should be 10 mbps and your PC specs should be at least Intel Core i5 (or equivalent) and have 8GB RAM (at the minimum).
• DON’T HESITATE! No VA experience is required!